oki-ni Paris City Guide

  • Christophe Brumby

A five-part guide to Paris with each section curated by a luxury menswear designer offering their take on different aspects of the city.

Picking up where our Paris Buying Diary left off, oki-ni offers you a guided tour of Paris like no other, with a 5-part city guide curated by our leading brands and designers with ties to the French capital including Rick Owens, Paul Smith and Maison Martin Margiela.
Alongside this unique content, we are offering a lucky winner the chance to win a 4-night stay for two people in a luxury Paris hotel, courtesy of Tablet Hotels, plus a £2,000 oki-ni spending spree...


Have you ever wondered where Paul Smith stops to eat in Paris when he’s feeling peckish, which art galleries Rick Owens frequents, or where the Maison Martin Margiela team spend their free time? The oki-ni Paris City Guide is here to answer all those questions and more, with 5-bespoke selections curated by our brands and designers that have intimate knowledge of Paris.
Sections of the city guide, in order of appearance, are:
- Rick Owens’ Art Galleries 

- Paul Smith’s Food Spots

- Acne’s Bookshops

- Veja’s Sustainable Stores

- Maison Martin Margiela’s Places of Interest
The subject of each section has been carefully selected to fit with the characteristics of each curator, allowing you to discover the hidden corners of Paris while also learning more about the brands and designers who call the city home.
Illustrations for our Paris City Guide have been created by the talented Emily Rose Rough. A recent graduate from the Bath School of Art & Design, Emily came to our attention via a series of charming map-style illustrations showing the changes in Bath over time. For our city guide, her linear drawing style, focusing on building facades and shop fronts, was perfectly suited.
Tablet Hotels have also kindly contributed to our Paris City Guide with a special hotel recommendation to accompany each designer’s theme.
The final stage of the Paris City Guide is the production of a fold-out map, which will bring each of the five sections together on one illustrated map.


To accompany our Paris City Guide, we have teamed up with boutique hotel specialists Tablet to offer a truly amazing prize. The lucky winner of our competition will win a 4-night stay for 2 people at L’Hôtel in Paris, along with a £2,000 oki-ni spending spree. Zut alors, as the locals might say.
Found in Sant-Germain, L’Hôtel boasts a range of twenty themed rooms offering a little something for everyone — the Barroco room, done in Italian Baroque style; the Pagode, with its antique Japanese theme; the Léopard, swimming in leopard-print fabrics; and even a partial reconstruction of Oscar Wilde’s London dining room. It’s all rounded out by a cosy bar and a Michelin-starred restaurant that’s popular with locals.


Mirroring the journey around Paris offered by our City Guide, the competition will take users on a tour of some of our favourite sites on the internet, as they aim to answer questions based on the sections of our guide.
Each section of the guide will be accompanied by a question, based on the content of that section, along with a partner site where you can find the answer.
For example, the Rick Owens’ Art Galleries section is accompanied by the following:
Q: Taschen and i-D recently partnered to produce a superb coffee table book on Rick Owens as part of their designer monograph series celebrating the key figures in contemporary fashion. But, which i-D stalwart edited this new work?
> Find the answer on i-D online.
A quick search on the partner site, i-D online, will direct you to an article where you can discover the answer.
Once the answer has been located, users can enter it on the Competition page on oki-ni’s website and be in with a chance of winning.
Answering a single question correctly will give users 1 chance to win the competition. However, each additional correct answer will give entrants another chance to win, stacking the odds further in their favour.



Find out more: the guide is no longer available online but you can still view the map here. Additionally, you can find a screen shot of the competition page below.