Orlebar Brown #Snapshorts App

Design Your Own Photograhic Swim Shorts with Orlebar Brown's #Snapshorts app.

As Global Head of Marketing for Orlebar Brown, I managed with my team the development, design and UX of the #SnapShorts photo app and service, allowing users to create their own custom swim shorts from their mobile photos and recruited over 100 high-profile publishers and social influencers to promote the app.
"Photographic prints are an integral part of Orlebar Brown’s DNA and now Orlebar Brown is offering a brand new ‘Design-Your-Own’ service that lets you print your favourite snaps onto your very own Photographic Swim Shorts."
With the new version of the #SnapShorts app, you can now take a picture, upload, edit and purchase your unique swim shorts.
The app also launched at colette in Paris in June 2016 with a live interactive window and an in-store activation.
To celebrate the launch of the bespoke Design Your Own service, we asked some of the biggest names in the arts, fashion, music and magazine world to inspire users to think big and bold.
The #SnapShorts App in the press:
Tech Insider
Trendhunter
NY Mag
Bloomberg
Robb Report
Esquire
Maxim
GQ UK
Men’s Health
GQ Germany
Le Monde
L’Optimum
Sport&Style
Financial Times - How To Spend It
Find out more: orlebarbrown.com/ob-snapshorts-app.

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Creative Strategy Director / Global Head of Marketing