Ortovivo is a Sicilian company that sells and produces natural food products. We have designed the branding based exclusively on a logotype, associating to it the circular payoff that becomes a sort of stamp that can accompany the logo. We have designed three type of labels for different types of packaging: cans, plastic packaging and vacuum packaging. Each type of packaging is characterized by an icon and an identifying colour. We have inserted in each label a texture form to rings that recalls the morphology of the soil.