Jarden Oster launched a new premium blender range in the UK, to be distributed in John Lewis stores. The challenge was to position the blender the go-to gadget to serve everyone's needs and lifestyle. My creative response was to create an online lifestyle hub and to fill it with mouth-watering and Instagram-worthy food imagery and video content. The premise: no matter if you are single, part of a family or a hard-working professional, with Oster blenders you will always be able to create the most delicious food for every occasion. I developed and pitched the creative concept and photographic style, directed the brand video and photography on set and designed the website and print DM pieces.