To coincide with London Design festival, I helped launch a new publisher, Place Press, and write its first book.
Otl Aicher's Isny explores the ten-year branding project by influential modernist designer Otl Aicher for the small German town of Isny. Aicher is most revered for bringing modernism to the masses through projects like the 1972 Olympics, Braun and Lufthansa. Here he applied those same principles to Isny – a beautiful, colourful town in the Alpine foothills, that he portrayed in black and white.
We road tripped through Southern Germany on a fact-finding mission, visiting Aicher's former studio, his archive, and the charming town of Isny itself.