Projects
- An historic neighbourhood finds its voiceSt James's is a picturesque slice of Central London known for its centuries-old bespoke shirting shops, the gentlemen's clubs along Pall Mall and its high concentration of Royal Warrant businesses. But this perception doesn't tell the whole story, and it was time for St James's to get a voice of its own. Client: The Crown Estate
- Otl Aicher's IsnyTo coincide with London Design festival, I helped launch a new publisher, Place Press, and write its first book. Otl Aicher's Isny explores the ten-year branding project by influential modernist designer Otl Aicher for the small German town of Isny. Aicher is most revered for bringing modernism to the masses through projects like the 1972 Olympics, Braun and Lufthansa. Here he applied those same principles to Isny – a beautiful, colourful town in the Alpine foothills, that he portrayed in black
- A storybook of interior designIn this bespoke publication for high-end furniture retailer Avenue Road, I led editorial direction from conception to completion. Through close collaboration with the client, I ensured the ambitious story list met their sales objectives, and conducted comprehensive interviews with regarded designers to inform original long-form and short-form features.
- Podcasting at White City PlaceWhite City Place, a new creative campus in west London, needed an idea to set it apart. The idea? Podcasting. We worked with Allies Morrison and Fathom Architects to create two recordings spaces: The Studio, a state of the art live recording theatre and The Pod, a mobile recording studio housed in a bright pink cube. Podcasters are invited to use the facilities, and in turn put White City Place at the centre of conversations on the airwaves and on social media. Plus, the curiousity of the podc
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Projects credited in
- The ModistApropos built The Modist brand as the first luxury e-commerce platform for modest fashion. From identity design to communications, we redefined what modesty means today to women all over the world.1
- Aisha BakerInspired by the modern fairytale, Apropos went about creating a brand for Aisha Baker, a new jewellery line from Dubai. From identity to packaging design, Apropos made sure to reflect Aisha Baker's resolutely modern nature throughout.
- Citywise brand development and publicationGenetec is a global security technology company that sees the connection between their work, and good city-building: their technology is only one actor in what must come together to create a safe, healthy city. I was part of the team that conceived and launched a platform to host this discussion: Citywise.
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Work history
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Editor, Architecture & Interiorgestalten
Berlin, GermanyFull Time
Copywriterdn&co.
London, United KingdomFull Time
Working across editorial, advertising, social media, strategy, corporate communications, B2B and podcasting projects. Specialising in placemaking and expressing the identity of place across a number of channels.
Projects: St James's (The Crown Estate), Television Centre (Stanhope), White City Place (Stanhope), Here East
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Skills
- Advertising
- Copywriting
- Editing
- Journalism
- Blogs
- Presenting
- Account Management
- Client Services
- Creative
- Pitching
- Features
- Proofreading
- Creative Thinking
- Content Management
- Brand Creative Strategy
- Content Strategy
- Social Content Strategy
- Creative Leadership
Education
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JournalismRyerson University
- Toronto, Canada