Aisha Baker is a new jewellery brand underpinned its founder’s fascination with fantasy and fairytales. I was asked to help turn this into a brand narrative, and to create a story for each piece in the collection.
The seven pieces in the collection – The Majesty, The Alcazar, The Wild, The Saga, The Mystére and The Ever After – each tell a story. A return to the enchanted forests, mysterious castles and bewitching characters of folklore, elevated to add a dash of escapism to our modern lives.
Aisha Baker was launched in 2017 at Paris Couture.