After researching New York, we were fascinated by the city’s inhabitants and the ongoing social and political issues in America. We decided that we wanted to find a way of celebrating the diversity of the city and encourage unity by creating an interactive experience. Our Concrete Jungle would be an event that would happen around the city for 15 days. The idea is that the city would become the jungle with native New Yorkers being represented as animals that they share similar personality traits with. There would be various touch points for the event such as an interactive map, an app for the event and a personality test.