Yas Island is located in Abu Dhabi, UAE and is the leading leisure, corporate and entertainment destination welcoming millions of visitors every year.
This year Yas Island wanted an online campaign to show the world that it's not only a destination but it's a destination like no other, everything you need 9 minutes away from each other, on an island like no other.
We took that and told the world; Yas Island's approach of an 'island' is not your typical sit by the beach and drink cocktails (which you can do) but it's way more than that, 'Our Kind of Island' is...
MY ROLE: Creative / Concept / Art Direction / Copywriting