INTENT* designed and delivered a year-long campaign for the UK governments, Green Recovery Challenge Fund and RSPB that engaged underrepresented communities and created pathways for minorities and those with protected characteristics to access nature and careers in conservation. By creating authentic partnerships with SME’s and CIC’s including Muslim Hikers and Black Girls Hike we increased the RSPB audience-size and helped the organisation reach their goals of saving nature by connecting and inspiring all people