out of your mind
This concept is designed to encourage creativity by making us more aware of our unconsciousness.
After research it was clear that the idea of creativity is not limited to “creative people”, and most of our creativity exits when we are somewhere without any boundaries, in our dreams, by being more aware of how creative we can be, the product will make it easier for us to apply this unlocked creativity in a wider context.
Another big issue found when researching this matter is that our creativity is limited be- cause most of us have trouble expressing our ideas on paper. The concept addresses this problem by allowing us to practise daily, by drawing out our dreams.
The concept includes an app called “Out of Your Mind”, and a supporting custom stylus that makes it easier to draw digitally. The app features an alarm that is set, that when waking up we then are able to quickly draw out our dreams, before they are lost, and then they are saved in our personal dream diary.
A way to launch this concept would be to work together with a larger company whose ethos is to encourage creativity in the workplace. Or to utilise the growing amount of digital teaching methods. In the business plan, a revenue model is suggested, to sell the stylus at selected stationary stores like Staples or WHSmith this opens up another point of sale.