Outdoor and digital NHS Autumn Campaign 2023 - Eagle London Agency
Our agency thrives on creating campaigns that embrace inclusivity and diversity. When our client tasked us with developing a cross-cultural campaign, we jumped at the opportunity. Despite our existing relationship with the client, this campaign allowed us to showcase our dedication in reaching communities that are usually hard to engage.
Objective:
Our goal was to utilise our expertise in crafting impactful yet cost-effective campaigns to connect with both the ethnic and mainstream audience. We specifically targeted Health Care Workers and Social Workers to increase awareness about viruses and encourage them to get vaccinated for the benefit of those around them.
Approach:
Designing an intersectional campaign that accurately represented our target audiences was no easy feat. However, we successfully built a narrative that celebrated multiculturalism, relatability, and responsibility. By highlighting the lives of care workers rather than solely focusing on the vaccine, its content, or benefits, we effectively communicated the importance of the matter. We urged health workers and social care workers to be mindful of their daily habits and to prioritise their health even outside of their profession.
Project Tags
Companies
NHS
- Public Sector