Outfittery

Unfold Outfittery believe that true style is an unfolding journey – not a destination. Today and tomorrow, they are with their customers at every step, using a combination of fashion expertise and smart technology to unlock their true style. Unfold represents an idea with many meanings; the very nature of the product is a story of unboxing and unfolding, it’s an idea that represents a startup business with big ambition, ready to write the next chapter in their success story, and most importantly it represents the valued and trusted, long-term relationships with our customers. But how could we represent this story in a rich visual and verbal brand identity system?