Outsourced marketing at its best - branding campaign for a dietitian brand

  • Gabe Madari

We are lucky to work with a dietitian brand from Slovakia. They are specialized dieticians creating diets for their clients based on their individual, specific needs. The task was to raise brand awareness and convert their social media reach into clients. We wrote FREE e-books to give away in a simple lead campiagn. It was so successful that we managed to have hundreds of subscribers to their e-mail list in a short time - couple of weeks. With the right follow up campaign we converted the desired amount of subscribers into paying clients for their diet programs. KEY POINTS: - you have to give before you ask -the right content wins -do not forget to follow - up -follow up with the right question After the first campaign we decided to work together. We are running their marketing operations based on their needs. Our tasks are the following: - managing social media sites - currently Facebook and Instagram - content creation for social media - design images, shaping the brand, writing the copy - newsletters - 3-4 per month - marketing strategy - consultation about current and future projects We are functioning as their outsourced marketing department. We have still great projects ahead of us, we will let you know as soon as we can. Check out the brand and their social pages as well. www.justhealthy.sk