Overcoming a Creative Block During My Designing Era

  • Kruti Patel

People often tell you how powerful branding is. But what they do not tell you is that the process of creating a brand actually means nothing unless you understand yourself - your signature style, your persona, and most importantly, the story you're trying to convey. My dream, ever since I was a little girl was to become an artist, whether it be through clothes, living spaces or through conventional means. The decadence of traditional painting means that art has crept into other spaces. People used create really functional Streetwear before the 90s. Now, brands are trying to use innovation, creativity and their own unique brand identity to create something cutting edge which truly stands the test of time. Contemporary designers inspire me to create something of my own. Whilst many people do business to practise the art of selling, I see it more as personal passion project. When we set out to design a brand, we will put storytelling at the centre. In my mind, brands should find a voice - a raw, authentic, imaginative, poetic version of a story which they feel needs to be told. This is a road block many brand owners face known as the the creative block. The first kind of struggle one will face is coming up with the concept behind their art. My vision for "where tomorrow blooms" is embedded in my story about the complicated struggles I've had with choosing my mental peace over a succumbing to other people's expectations of me. I also want to illustrate my personal journey so far. Art is like a journal, after all, and I'm happy to share my narrative voice through poetry and clothing, both. I have grown to love these expressions and deeply appreciate other artisans' work.