Projects
- A Case Study of Zara’s Website: How design aesthetic can influence purchase intentThe Challenge Recently, I began my UX journey with a series of challenges and tasks, which also involved a personal project at the end. This was carried out through a 7-week UX skills Bootcamp with the School of UX design. We were asked to pick a website or an app we like to use, and were given the task to review the design. This involved more than having a critical eye, but also the ability to problem solve. UX design is a constant and consistent process of iteration. Before reviewing Zara’s