Own: 'Post-Season' Lookbook

  • Conall McAteer
  • Jack Sharples

Concept, art direction and production for the Own 'Post-Season' range. Juxtaposing vintage Hawaiian shirts with classic 90s football shirts, to create a surreal sense of confused comfort. The Hawaiian shirts have been meticulously selected based on their appropriation of print, colour and similarities to the retro kits. Once selected, the garment is hand printed with the chosen shirts insignia; club crest, brand logo and sponsor, resulting in unique, 1 of 1 pieces emblematic of a new football culture that exists beyond the pitch and terrace. The collection references iconic shirts of the 90s whilst the chosen shirt numbers pay homage to the heroes that wore them. The look-book was featured on international blogs Hypebeast and Highsnobiety amongst others.