An award-winning multidisciplinary creative specialising in ideation, direction and design across sport, culture and lifestyle. Conceptually-led and culturally-driven, with a proven track record to sell and deliver visionary ideas for both brands and agencies.
Recently leading the creative that introduced the Queens of Football to the UEFA Women’s Champions League and brought the metaverse to Wimbledon before anyone else. My client work and personal projects have been featured on It’s Nice That, Highsnobiety, Hypebeast, Complex, Versus and Wired Magazine amongst others.
Select clients include adidas (Football, Running and Originals), UEFA, PepsiCo, Meta, Woolmark x Prada, American Express x Wimbledon, Footlocker, Microsoft x La Liga, Tommy Hilfiger and Dr Martens.
Projects
- Own MarketplaceArt direction and set-design for Own Marketplace, an exhibition and pop-up shop in Hackney featuring the best football merch from independent brands and creative football clubs across the world. Held to coincide with the start of the 2018 World Cup in Russia, it reflected on the tournament’s unique ability to bring people of all nationalities together.
- Own: 'Post-Season' LookbookConcept, art direction and production for the Own 'Post-Season' range. Juxtaposing vintage Hawaiian shirts with classic 90s football shirts, to create a surreal sense of confused comfort. The Hawaiian shirts have been meticulously selected based on their appropriation of print, colour and similarities to the retro kits. Once selected, the garment is hand printed with the chosen shirts insignia; club crest, brand logo and sponsor, resulting in unique, 1 of 1 pieces emblematic of a new football c
- Own Fanzine: Issue 1Art direction and production for Issue 1 of the Own fanzine. Looking at the concerns around money, club ownership and the changing face of the current game. Capturing the comedic and chaotic spirit of fanzines from the 80s and 90s - When Saturday Comes, The End and Boy’s Own - the ‘Own Fan Club’ express their disillusion with top tier football through nostalgic graphics alongside tongue-in-cheek ‘reader’ based features. The staple-bound zine is photocopied using budget white and fluorescent yell
- ctrl+c: 'Pre-Season' LookbookArt direction and photography for the ctrl+c 'pre-season' look-book. Inspired by the football shirts of the '80s and '90s, the collection appropriates the heritage of colourful gradients and geometric patterns, reflecting and subverting the nostalgia of the original shirts' designs. The look-book was featured on international blogs Hypebeast and Highsnobiety amongst others.
- ctrl+c: 'Pool' Collection LookbookArt direction and photography for the ctrl+c 'pool' look-book. Synonymous with the Nintendo virtual world, the water texture is repeated over a t-shirt, men's swim-shorts, women's one-piece swim-suit and towel. Shot on location at the now abandoned Chadderton baths in Manchester the look-book reflects on the regression of childhood past-times and a youth lost to the digital screen.
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Work history
Creative DirectorM&C Saatchi Sport & Entertainment
London, United KingdomFull Time
Senior CreativeWe Are Social
London, United KingdomFull Time
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Skills
- Graphic Design
- Digital Photography
- Visual Artist
- Copywriting
- Art Direction
- Web Design
- Adobe Creative Suite
- Screen Printing
Education
C
C
BA Fine Art (First Class Hons)Central Saint Martins College Of Art and Design
- London, United Kingdom