ctrl+c: 'Pool' Collection Lookbook

  • Conall McAteer
  • Jack Sharples
Art direction and photography for the ctrl+c 'pool' look-book. Synonymous with the Nintendo virtual world, the water texture is repeated over a t-shirt, men's swim-shorts, women's one-piece swim-suit and towel. Shot on location at the now abandoned Chadderton baths in Manchester the look-book reflects on the regression of childhood past-times and a youth lost to the digital screen.