BRIEF Beets & roots is a lunch time staple, selling healthy and planet conscious lunch bowls to the business brains across Germany. In 2021 they were looking for investment to expand the business, approaching the agency for a crowd investing campaign that focussed on their sustainable business model and plans for growth internationally. The campaign had to be cool, promote their new bowl, and feel exclusive to those who would financially contribute. With the key channel as Instagram, I set to work on concepting and designing a campaign worth investing in.