180 years after transporting their first cargo, P&O faced a new challenge.
They were seen as an old, tired brand that wasn't forward-thinking.
So to celebrate their anniversary we didn't look back at their 180 year history.
We asked a social audience what they wanted our ferries to look like in another 180 years,what features they'd have on board and how they'd be powered. The most imaginative ideas received 3D renders of their designs and the overall winner received a year's free travel for two.