Breakfast cereal manufacturer Kellogg’s is interested in launching products into the UK snacking market within the ‘filling and fueling’ area. The majority of products on the market appear a little feminine with small size and diet focused, while chocolate bars are not healthy. The consumer target is 25-35 years old, mass-market, mid-priced with a slightly male tonality.
Four packaging solutions were created to approach things differently (bigger, more filling, more masculine imagery and language). Triangle has been chosen as main element of this project. It represents angular and power also easy for transportation & display.