Projects
- Memo Post Insta CameraINSTA CAMERA Recording personal experiences in an engaging & tangible way Mass produced souvenirs only convey a weak record of unique experiences and memories. How design can explore more engaging ways of recording personal experiences effectively and create mementos with emotional value? Memopost is an engaging design that encourages travelers to transform unique personal experience into tangible memento with narratives and emotional value. Made of cardboard with an instant film and a simple
- Packaging Design For Kellogg'sKELLOGG'S PROJECT Breakfast cereal manufacturer Kellogg’s is interested in launching products into the UK snacking market within the ‘filling and fueling’ area. The majority of products on the market appear a little feminine with small size and diet focused, while chocolate bars are not healthy. The consumer target is 25-35 years old, mass-market, mid-priced with a slightly male tonality. Four packaging solutions were created to approach things differently (bigger, more filling, more masculine imagery and language). Triangle has been chosen as main element of this project. It represents angular and power also easy for transportation & display.
- Spun TableFURNITURE DESIGN The Spun Side Table is inspired from old bistro table which retains feel of the original, whilst simultaneously updating and modernising aesthetic. It is designed to be packed in a brilliant way that is easy to deliver. 4 different height choices are provided for different demands.
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Work history
Art Project assistant
Shanghai, ChinaInternship
- introduce K11 Art Foundation, current exhibitions to guests
- liaise with brands & provide possible creative partnership proposals to clients
- design business related graphics
Marketing Executive
London, United KingdomInternship
Liaised with external customers & retails including Topshop. Dealt with e-commerce & updated new designs online. Participated in style selection for 2016 London Fashion Weekend.
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Skills
- Adobe Indesign/illustrator/photoshop
- Rhino CAD 3D
- 3D Model Making
- Photography
- Brand Research
- Development Sketching
- Logo And Visual Identity Design
- Creative Media Copy and Ecommerce Understanding
- Free Hand Drawing and Rendering
- Mandarin Chinese Native Speaker
Education
Applied Imagination in the Creative IndustriesUniversity of The Arts London (UAL)
London, United Kingdom
I am currently studying in MAAI at Central Saint Martins and will graduate in December.
Product Design BachelorUniversity of The Arts London (UAL)
- London, United Kingdom
Graduated from Product Design at Central Saint Martins.