Paddy Power - Show Your True Colours

  • Archie Challen
The Premier League is the best football league on the planet. So it must have the best fans right? In true Paddy Power fashion, we decided to put this to the test.
We wanted to target fans on the internet with tailored odds, but there was a catch. We tempted them to bet against their own team. To show that Paddy Power is the betting company for the fans, we called-out the fakes where the football conversation is biggest.