About me

Creative. Runner.

QuestionsProjectsExperienceTeam

Projects

• Paddy Power - Show Your True ColoursThe Premier League is the best football league on the planet. So it must have the best fans right? In true Paddy Power fashion, we decided to put this to the test. We wanted to target fans on the internet with tailored odds, but there was a catch. We tempted them to bet against their own team. To show that Paddy Power is the betting company for the fans, we called-out the fakes where the football conversation is biggest.

Projects credited in

• 1

  #SeaShantySpotted at the turn of the year, we blew up the Sea Shanty trend in-app to become one of the biggest social trends of the year. Our main protagonist, Nathan Evans, became the face of ‘ShantyTok’, with the song ‘The Wellerman’ reaching a global audience off the back of the trend counting millions of views, impressions and engagements across all our key channels. The Sea Shanty campaign broke records in 2021. Oh... and The Wellerman debuted at #1 in countries all over Europe.
• 1

  Durex #FitMattersDurex's research found that 46% of consumers are not confident about buying the right condom. This often leads to purchases that don’t fit properly, which contribute to the belief that wearing a condom reduces pleasure. In making #FitMatters, Durex is pushing to shift that behaviour, while ensuring the message is inclusive and speaks to diverse communities that are exploring sex and sexuality their way. The campaign features a wide range of influencers from sex positivity bloggers and podcast
• 9

  The Brexit Half-and-Half ScarfWe created the Brexit Half-and-Half Scarf (well, 52%/48%) and it’s awful. It combines two of the worst ideas ever and was delayed in production deeming it completely out of date. (Coincidence?)

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Work history

Junior Creative TeamPublicis Sapient
Jul 2018Eden House, 8 Spital Square, London E1 6DU, UKFull Time
Creative TeamLeo Burnett
Feb 2018 - Jun 201840 Chancery Ln, London WC2A 1JA, UKFull Time

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Skills

• Art Diection
• Digital Expertise
• Digital Advertising
• Advertising
• Ideas
• Big Ideas
• Ad Strategy
• Activation
• Writing
• Creative

Education

1st BA (Hons) Advertising University for the Creative Arts
Sep 2014 - Jun 2017Farnham, United Kingdom
Along with getting a 1st Class degree, I was Course Representative and curated the End of Year Exhibition for the course.