Archie Challen
Available

Archie Challen

CreativeLondon, United Kingdom
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Connections
Denise Chippindale
Ben Reeves
KINO .
Archie Challen
Available

Archie Challen

CreativeLondon, United Kingdom
About me
Creative. Runner.
Projects
  • Paddy Power - Show Your True Colours
    Paddy Power - Show Your True ColoursThe Premier League is the best football league on the planet. So it must have the best fans right? In true Paddy Power fashion, we decided to put this to the test. We wanted to target fans on the internet with tailored odds, but there was a catch. We tempted them to bet against their own team. To show that Paddy Power is the betting company for the fans, we called-out the fakes where the football conversation is biggest.
Projects credited in
  • #SeaShanty
    #SeaShantySpotted at the turn of the year, we blew up the Sea Shanty trend in-app to become one of the biggest social trends of the year. Our main protagonist, Nathan Evans, became the face of ‘ShantyTok’, with the song ‘The Wellerman’ reaching a global audience off the back of the trend counting millions of views, impressions and engagements across all our key channels. The Sea Shanty campaign broke records in 2021. Oh... and The Wellerman debuted at #1 in countries all over Europe.
  • Durex #FitMatters
    Durex #FitMattersDurex's research found that 46% of consumers are not confident about buying the right condom. This often leads to purchases that don’t fit properly, which contribute to the belief that wearing a condom reduces pleasure. In making #FitMatters, Durex is pushing to shift that behaviour, while ensuring the message is inclusive and speaks to diverse communities that are exploring sex and sexuality their way. The campaign features a wide range of influencers from sex positivity bloggers and podcast
  • The Brexit Half-and-Half Scarf
    The Brexit Half-and-Half ScarfWe created the Brexit Half-and-Half Scarf (well, 52%/48%) and it’s awful. It combines two of the worst ideas ever and was delayed in production deeming it completely out of date. (Coincidence?)
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Work history
    Publicis Sapient logo
    Publicis Sapient logo
    Junior Creative TeamPublicis Sapient
    Eden House, 8 Spital Square, London E1 6DU, UKFull Time
    Leo Burnett logo
    Leo Burnett logo
    Creative TeamLeo Burnett
     - 40 Chancery Ln, London WC2A 1JA, UKFull Time
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Skills
  • Art Diection
  • Digital Expertise
  • Digital Advertising
  • Advertising
  • Ideas
  • Big Ideas
  • Ad Strategy
  • Activation
  • Writing
  • Creative
Education
    University for the Creative Arts logo
    University for the Creative Arts logo
    1st BA (Hons) Advertising University for the Creative Arts
     - Farnham, United Kingdom
    Along with getting a 1st Class degree, I was Course Representative and curated the End of Year Exhibition for the course.