Projects
- Paddy Power - Show Your True ColoursThe Premier League is the best football league on the planet. So it must have the best fans right? In true Paddy Power fashion, we decided to put this to the test. We wanted to target fans on the internet with tailored odds, but there was a catch. We tempted them to bet against their own team. To show that Paddy Power is the betting company for the fans, we called-out the fakes where the football conversation is biggest.
Projects credited in
- #SeaShantySpotted at the turn of the year, we blew up the Sea Shanty trend in-app to become one of the biggest social trends of the year. Our main protagonist, Nathan Evans, became the face of ‘ShantyTok’, with the song ‘The Wellerman’ reaching a global audience off the back of the trend counting millions of views, impressions and engagements across all our key channels. The Sea Shanty campaign broke records in 2021. Oh... and The Wellerman debuted at #1 in countries all over Europe.
- Durex #FitMattersDurex's research found that 46% of consumers are not confident about buying the right condom. This often leads to purchases that don’t fit properly, which contribute to the belief that wearing a condom reduces pleasure. In making #FitMatters, Durex is pushing to shift that behaviour, while ensuring the message is inclusive and speaks to diverse communities that are exploring sex and sexuality their way. The campaign features a wide range of influencers from sex positivity bloggers and podcast
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Skills
- Art Diection
- Digital Expertise
- Digital Advertising
- Advertising
- Ideas
- Big Ideas
- Ad Strategy
- Activation
- Writing
- Creative