Paid Social Campaigns
A unique, personalised book based on the letters of a child’s name, sold worldwide and translated into 12 different languages. Facebook adverts acquired new customers and retargeted return visitors, in order to encourage conversions. The aim was to create thumb-stopping creative to get a user to engage, read and click-through to buy the book. With a Direct Response focus to marketing, the performance of our creative was measured by conversions. Analytic feedback on the success of previous campaigns helped us decipher trends and to crack the code of successful CPA and CTR.