A fervent creative with five years of design experience working on a range of much loved global brands. I have an extensive knowledge of advertising across multi-media platforms. My informed thinking and passion provides a deep understanding to leverage insights, create tailored and unique campaigns. I collaborate with copywriters to make beautiful, actionable and helpful creative that fulfils clients goals of either on or offline sales, engagement or brand awareness. I enjoy consulting with JBP’s and international SMB clients spreading the word of creative best practices for paid advertising. Through presentations and leading client workshops I get teams inspired by walking them through my process when designing for multi-media platforms.Locked Pro Plan feature
Working across a range of much loved global brands I use consumer insights, trends and seasonal moments to conceptualise, brief and execute a variety of creative challenges. Role and responsibilities include: - Lead designer overseeing visual story telling for global brands on the Pinterest platform - Interpret client KPI's, then researching and delivering high quality, innovative campaigns - Collaborate on creative concepts and delivering best in class assets - Consult on paid and organic strategies for brands and influencers - Develop and communicate creative best practices internally and externally - Brief design vendors on creative production needs - Flexible, fast paced, comfortable working on multiple assignments simultaneously
Deliveroo | London Zone | Agency Forged | Client Inside the Edit | Client
Responsibilities: - Concepted, styled and shot multiple cross platform campaigns - Delivered creative for cross platform marketing assets - Worked with data analytics to boost the CTR and CPA - Developed company brand guidelines. Specifically, photography style, typography and layout - Delivered company wide content and assets - A pro-active self starter I lead independent projects
Concept and design for: - Social media content - Cross platform advertising campaigns - Marketing Materials - Pitches
Work featured in: - Grand Designs Live - Heart Home magazine - Good Homes Magazine
Focused on conceptual and visual design. I developed my personal style by embracing a broad range of media (print, textiles and sculpture).