About me

A fervent creative with five years of design experience working on a range of much loved global brands. I have an extensive knowledge of advertising across multi-media platforms. My informed thinking and passion provides a deep understanding to leverage insights, create tailored and unique campaigns. I collaborate with copywriters to make beautiful, actionable and helpful creative that fulfils clients goals of either on or offline sales, engagement or brand awareness. I enjoy consulting with JBP’s and international SMB clients spreading the word of creative best practices for paid advertising. Through presentations and leading client workshops I get teams inspired by walking them through my process when designing for multi-media platforms.

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Projects

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  Sports Relief Awareness and Engagement CampaignAwareness and Engagement Campaign targeted at teachers, parents and kids. Encouraging participation in sports, fundraising and participation of schools in yearly Sports Relief campaign. I designed printable motivational posters, colouring in sheets and recipe Pins for bake sale inspiration. My targeted pins drove click throughs and downloads with excellent results.
• Paid Social CampaignsA unique, personalised book based on the letters of a child’s name, sold worldwide and translated into 12 different languages. Facebook adverts acquired new customers and retargeted return visitors, in order to encourage conversions. The aim was to create thumb-stopping creative to get a user to engage, read and click-through to buy the book. With a Direct Response focus to marketing, the performance of our creative was measured by conversions. Analytic feedback on the success of previous campai
• 1

  Sino
• 4

  NoomCampaign objectives included awareness and downloads. I completely renovated their aesthetic to appeal to a young and health conscious audience.
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  The IconicCreative free style delivered a successful awareness, engagement and sales campaign.
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  LancomBuilding on a previous campaign we extended their content offering using new creative with existing assets. Step-by-steps, highlighting a new range, USP focus and engaging content lead to a successful campaign.

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Work history

Creative | Global Visual DesignerPinterest
Oct 2016London, United KingdomFull Time
Working across a range of much loved global brands I use consumer insights, trends and seasonal moments to conceptualise, brief and execute a variety of creative challenges. Role and responsibilities include: - Lead designer overseeing visual story telling for global brands on the Pinterest platform - Interpret client KPI's, then researching and delivering high quality, innovative campaigns - Collaborate on creative concepts and delivering best in class assets - Consult on paid and organic strategies for brands and influencers - Develop and communicate creative best practices internally and externally - Brief design vendors on creative production needs - Flexible, fast paced, comfortable working on multiple assignments simultaneously
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Creative | DesignerFreelance
Jul 2016 - Oct 2010London, United KingdomFull Time
Deliveroo | London Zone | Agency Forged | Client Inside the Edit | Client

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Skills

• Typography
• Social Media Advertising
• Layout
• Illustration
• Presenting
• Project Management
• Graphic Communication
• Commercial Photography
• Strategy
• Adobe

Education

U
U
1st Class Honours: BA IllustrationUWE Bristol
Sep 2007 - Jul 2010Bristol, United Kingdom
Focused on conceptual and visual design. I developed my personal style by embracing a broad range of media (print, textiles and sculpture).