Tekkie Town Brand Evolution

BRIEF: Refresh and evolve one of South Africa’s leading footwear retail brands. Introduce the brand into an in-store environment. Create strong links between arketing channels, brand and store application. Tekkie Towns’ new brand and retail concept puts the customer at the fore. Working with the retailer, the brand drives the store experience, answering customer navigation, product and communication queries. The tone of voice sits closer to the target market, while an updated colour palette ensures the brand remains bold and energetic, without losing its heritage or equity. The evolution of Tekkie Town including an entirely new Corporate Identity, signage overhaul and store.