PALACE X Y-3

I led the Social Direction for PALACE X Y-3, defining content to bring the collaboration's narrative to life for a global audience. This is one of my favourite social projects I’ve ever been across, starring Zinedine Zidane and Lucas Puig. We took the story a level deeper by delivering a bundle of BTS social photography from Charlie Young, as well as a bespoke social film by Michael J Fox - which we also stuck on a Times Square billboard for good measure.

Report

Skills

\",\"cache_age\":86400,\"options\":{\"_showcaption\":{\"label\":\"Show author's text caption\",\"value\":false}}},\"meta\":{\"extractor\":\"iframely\"},\"links\":{\"self\":\"v1/x-media/https://www.instagram.com/p/Cki3l0HIwum/\"},\"properties\":\"~project~project~attributes~blocks~6~attributes~xMedia~attributes\",\"title\":\"A post shared by Y-3 (@adidasy3)\"}},\"links\":{\"self\":\"v1/embed-blocks/211553\"},\"relationships\":{\"x-media\":{\"links\":{\"self\":\"v1/embed-blocks/211553/relationships/x-media\",\"related\":\"v1/embed-blocks/211553/x-media\"},\"data\":{\"type\":\"x-media\",\"id\":\"https://www.instagram.com/p/Cki3l0HIwum/\"}},\"xMedia\":\"~project~project~attributes~blocks~6~attributes~xMedia\"},\"properties\":\"~project~project~attributes~blocks~6~attributes\",\"title\":\"undefined undefined\"}]},\"links\":{\"self\":\"v1/projects/913116\"},\"relationships\":{\"author\":\"~project~project~attributes~author\",\"features\":\"~project~project~attributes~features\",\"image\":\"~project~project~attributes~image\",\"industries\":\"~project~project~attributes~industries\",\"invites\":{\"links\":{\"self\":\"v1/projects/913116/relationships/invites\",\"related\":\"v1/projects/913116/invites\"},\"data\":null},\"owner-page\":{\"links\":{\"self\":\"v1/projects/913116/relationships/owner-page\",\"related\":\"v1/projects/913116/owner-page\"},\"data\":null},\"owner-user\":{\"links\":{\"self\":\"v1/projects/913116/relationships/owner-user\",\"related\":\"v1/projects/913116/owner-user\"},\"data\":{\"type\":\"users\",\"id\":\"472811\"}},\"owner-roles\":{\"links\":{\"self\":\"v1/projects/913116/relationships/owner-roles\",\"related\":\"v1/projects/913116/owner-roles\"},\"data\":[]},\"page-collaborators\":{\"links\":{\"self\":\"v1/projects/913116/relationships/page-collaborators\",\"related\":\"v1/projects/913116/page-collaborators\"},\"data\":[]},\"skills\":\"~project~project~attributes~skills\",\"tags\":\"~project~project~attributes~tags\",\"user-collaborators-summary\":{\"links\":{\"self\":\"v1/projects/913116/relationships/user-collaborators-summary\",\"related\":\"v1/projects/913116/user-collaborators-summary\"},\"data\":[]},\"side-hustle-skill\":{\"links\":{\"self\":\"v1/projects/913116/relationships/side-hustle-skill\",\"related\":\"v1/projects/913116/side-hustle-skill\"},\"data\":null},\"desired-collaborator-professions\":{\"links\":{\"self\":\"v1/projects/913116/relationships/desired-collaborator-professions\",\"related\":\"v1/projects/913116/desired-collaborator-professions\"},\"data\":[]},\"x-likes\":{\"links\":{\"self\":\"v1/projects/913116/relationships/x-likes\",\"related\":\"v1/projects/913116/x-likes\"},\"data\":null},\"x-in-lists\":{\"links\":{\"self\":\"v1/projects/913116/relationships/x-in-lists\",\"related\":\"v1/projects/913116/x-in-lists\"},\"data\":null},\"ownerUser\":\"~project~project~attributes~author\",\"ownerRoles\":\"~project~project~attributes~ownerRoles\",\"pageCollaborators\":\"~project~project~attributes~pageCollaborators\",\"userCollaboratorsSummary\":\"~project~project~attributes~userCollaboratorsSummary\",\"desiredCollaboratorProfessions\":\"~project~project~attributes~desiredCollaboratorProfessions\"},\"properties\":\"~project~project~attributes\",\"title\":\"PALACE X Y-3\"},\"projectsFromPage\":[],\"usersForSkills\":[]},\"projectEditor\":{\"collaborators\":{\"data\":[],\"loading\":false,\"meta\":{\"count\":0,\"current\":0,\"total\":1}},\"project\":null},\"questions\":{\"connectionsQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"curatedQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"error\":false,\"errorCode\":null,\"isLoading\":false,\"isModalVisible\":false,\"isSaving\":false,\"latestQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"modalQuestion\":null,\"myQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"myReplies\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"popularQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"question\":null,\"questionsByProfessions\":[],\"recommendedQuestions\":[],\"suggestedUsers\":[],\"suggestedUsersCount\":0},\"ribbons\":{\"entities\":{},\"results\":{}},\"search\":{\"enableJobsForYouFallback\":null,\"jobsTiles\":[],\"loading\":false,\"pagination\":{\"count\":0,\"current\":0,\"total\":0},\"questions\":{\"connections\":[],\"latest\":[],\"popular\":[],\"professions\":[]},\"results\":[]},\"sitemaps\":{\"eventPartners\":{\"data\":null,\"navigation\":null,\"pagination\":{\"count\":0,\"current\":0,\"total\":0}},\"jobs\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"pages\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"projects\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"questions\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"users\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"}},\"statusBar\":{\"message\":null,\"negative\":false,\"overtop\":false},\"subscriptions\":{\"action\":null,\"cart\":[],\"credits\":[],\"creditsCount\":0,\"fiveJobsPack\":null,\"proPlan\":null,\"singleJobPack\":null,\"threeJobsPack\":null},\"user\":{\"connections\":{\"connections\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}}}}}"; window.__APOLLO_STATE__ = "{\"ROOT_QUERY\":{\"__typename\":\"Query\",\"userHasExperiencedGraphTimeout\":false}}";