About me

Global Social Media Manager adidas Originals and adidas Y-3. Freelance copywriter, journalist and creative writer. Ex: Senior Writer at We Are Social. Clients: adidas, PlayStation, Guinness, Gatorade and more. Get @ me: roryhg@hotmail.co.uk | @roryahg Instagram

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Projects

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  PALACE X Y-3I led the Social Direction for PALACE X Y-3, defining content to bring the collaboration's narrative to life for a global audience. This is one of my favourite social projects I’ve ever been across, starring Zinedine Zidane and Lucas Puig. We took the story a level deeper by delivering a bundle of BTS social photography from Charlie Young, as well as a bespoke social film by Michael J Fox - which we also stuck on a Times Square billboard for good measure.
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  MONCLER X ADIDAS ORIGINALSSocial Direction for Moncler and adidas Originals' partnership. Defining and delivering live event content to root the collaboration in street culture, taking the partnership from the mountain peaks to the city streets.
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  Y-3 CHAPTER 1 SS23I led the Social Direction for Y-3's SS23 Chapter 1 campaign, culminating in a short-form documentary around the Japanese art form of Butoh.
• Y-3 CHAPTER 2 SS23I led the Social Direction for Y-3's SS23 Chapter 2 campaign, culminating in a short-form documentary around legendary Harajuku street-style photographer, Shoichi Aoki. Interviewing the founder of the revered FRUITS Magazine felt like an intuitive way to bring the brand back to its Japanese origins
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  HUGO BOSS X KHABY: ANIME FILMI wrote the script and storyboarded the hero film for the BOSS x Khaby Lame collaboration. With 40 Million views, it's BOSS' highest performing video of all time.
• MASKS & METAMORPHOSIS: THE BASEMENTA recent article written for The Basement, exploring the mask as an artistic device and how its use shapes musical personae.

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Work history

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Music Editor & WriterHouse of Solo Magazine
Jul 2018 - Jul 2020London, United KingdomFreelance
I am Music editor and a writer for both House of Solo and its Gen Z counterpart, Pentagon Magazine. My content spans news articles, artist interviews and opinion pieces, with a particular focus on music.

Skills

• Marketing
• Brand Storytelling
• Brand Tone
• Copywriting
• Social Media Marketing
• Writing
• Foreign Languages
• Artist Interviews
• SEO

Education

Cultural Studies & French BAUniversity of Leeds
Aug 2014 - May 2018Leeds, United Kingdom