Paloma Wool

  • Teresa Villar

Paloma Wool is a multidisciplinary creative project that brings together artists to collaborate on the making of each collection. Founded by Paloma Lanna, the aim of the brand is creating timeless pieces, produced locally in Barcelona that remain detached from the seasons of the fashion industry. The brief was creating some fashion editorials to be able to show and shop the new collections in a different way. A set of marketing emails was created as well to support the landing pages and generate more traffic to the site.

Marketing Emails

To create a 360º campaign a set of emails were designed. This was a key channel to reach a wider audience, supporting the editorial and driving more traffic to the website.