Pam Pam x Fiona Burgess: In The Swimming Pool - Synchronised Swimming: An Introduction.
In The Swimming Pool - Synchronised Swimming: An Introduction.
To celebrate the release of Fiorucci x adidas Originals Drop 2, we have teamed up with director, Fiona Burgess, and creative agency, Lez Creative, to create a short film titled, In The Swimming Pool - Synchronised Swimming: An Introduction.
Inspired by 1950’s synchronised swimming instructional videos, the short film playfully demonstrates swimming movements by the poolside using various props to educate learners. The film sees the model, Naomi Weijand, dressed head-to-toe in the latest Fiorucci x adidas Originals attire complete with Adilette Sliders and the now infamous Falcon sneaker. Narrated in Italian, as an ode to the Italian heritage of the iconic fashion label, and complete with English subtitles, the campaign’s stylised direction pays homage to Fiorucci, a brand that has built its reputation on being eclectic, poppy and flamboyant.
Director - Fiona Burgess
Producer - Rosie Brear
Exec Producer - Mary Calderwood at LEZ Creative
DoP - Felix Schmilinsky
1st AC - Raf Rakoczy
Gaffer - Will Churchill
Spark - Elliot Kennedy
MUA - Louise Linder
Set - Willem Olenski
Styling - Pam Pam
Model - Naomi Weijand
Editor - Jonjo Lowe
Colourist - Caroline Morin at CHEAT
V/O - Valentina Vinci
Music Composition - Josh Hunnisett
Sound Mix - Calum Sample
Stills Photographer - Milly Cope
Runner - Shoshana Kessler