Pam Pam x Fiona Burgess: In The Swimming Pool - Synchronised Swimming: An Introduction.

In The Swimming Pool - Synchronised Swimming: An Introduction. To celebrate the release of Fiorucci x adidas Originals Drop 2, we have teamed up with director, Fiona Burgess, and creative agency, Lez Creative, to create a short film titled, In The Swimming Pool - Synchronised Swimming: An Introduction. Inspired by 1950’s synchronised swimming instructional videos, the short film playfully demonstrates swimming movements by the poolside using various props to educate learners. The film sees the model, Naomi Weijand, dressed head-to-toe in the latest Fiorucci x adidas Originals attire complete with Adilette Sliders and the now infamous Falcon sneaker. Narrated in Italian, as an ode to the Italian heritage of the iconic fashion label, and complete with English subtitles, the campaign’s stylised direction pays homage to Fiorucci, a brand that has built its reputation on being eclectic, poppy and flamboyant. Credits Director - Fiona Burgess Producer - Rosie Brear Exec Producer - Mary Calderwood at LEZ Creative DoP - Felix Schmilinsky 1st AC - Raf Rakoczy Gaffer - Will Churchill Spark - Elliot Kennedy MUA - Louise Linder Set - Willem Olenski Styling - Pam Pam Model - Naomi Weijand Editor - Jonjo Lowe Colourist - Caroline Morin at CHEAT V/O - Valentina Vinci Music Composition - Josh Hunnisett Sound Mix - Calum Sample Stills Photographer - Milly Cope Runner - Shoshana Kessler