Pampers- Royal Baby- Saatchi's

This shoot took place on the day that Prince George was born. The whole team was on stand by for a month whilst we waited for the news that Kate had gone into labour, at which point we all made our way to a hospital in Essex- known to have the busiest birth rate in the UK. There we met women who had given birth within the last few hours and documented them with their newborns- To us every baby is a Prince or Princess. Celebrating #everybaby. The ad's that went out the next day in national newspapers saw the advertising of these just as special babies as well as the announcement of the prince.