Panasonic

Panasonic sought to unveil its cutting-edge OLED TV, showcasing its groundbreaking features in both TV and print formats. Given the competitive landscape and the project's pitch nature, we harnessed our expertise to transform the brief into a strategically impactful campaign. Collaboratively, we leveraged the star power of Bollywood's beloved icon, Ranbir Kapoor, aligning with the brand's vision and catering to the preferences of our target audience. Our approach encapsulated innovation, precision, and audience resonance. Rapidly executing the campaign, we seamlessly incorporated the OLED TV's key features, emphasising its revolutionary capabilities in enhancing the entertainment experience. Through a compelling TV advert and thoughtfully crafted print materials, we curated an engaging narrative that resonated with tech enthusiasts and entertainment aficionados alike. With the launch's triumphant success, our strategic partnership with a Bollywood Celeb Ranbir Kapoor proved to be a brilliant move, adding credibility and allure to the Panasonic brand. Amid fierce competition, our creative prowess and strategic choices secured victory as we proudly won the account, positioning Panasonic's OLED TV as a game-changer in the market.