An Art Director with 9+ years of experience working in the advertising industry. Winner of D&AD, Kyoorius Awards, Abby’s Awards and featured in Lürzer's Archive edition of 2019.
Have had the opportunity to work with global giants such as P&G Whisper, Pampers and Oral-B, Volkswagen, Panasonic, ICICI Bank, TATA, Fevicol, to name a few. Together, we've crafted campaigns that leave a lasting impact, sparking conversations and forging connections that resonate on a profound level.
My experience and skills span from Advertising, Digital Advertising, Art direction, Visual communications design, Graphic design, Branding, Brand development strategy, Illustration, Typography, Storytelling and into the advertising and marketing field.
My portfolio includes significant involvement in brand campaigns, television advertisements, digital advertising, art direction, branding, graphic design and illustration.
Collaborating seamlessly with diverse talents such as illustrators, animation studios, production houses, film directors, music directors, photographers, CG studios, art vendors, I ensure creative and precise project execution.
Full Portfolio: https://dhas11192.wixsite.com/mysite-1
Projects
- Unlock Life's Dreams with Traworld: Your Extra Space Adventure AwaitsIntroducing Traworld bags, where space isn't just space – it's a gateway to endless possibilities. Imagine having 30% more room for life's ambitions, passions, and unforgettable experiences. With Traworld, it's not just about carrying belongings; it's about carrying your dreams. In a world that often feels too small for our aspirations, Traworld's unique feature doesn't just provide extra space; it opens doors to the extraordinary. With Traworld, you're not limited by what you can carry; yo
- Heinz HalloweenSelf initiated project Introducing our spooktacular Halloween-themed ads, guaranteed to add a toothy grin to your holiday season with Heinz Ketchup! This eerie yet captivating advertisement begins with a chilling close-up shot of a mouth wide open, revealing a set of vampire-like fangs that glisten ominously. But here's the twist: the red liquid isn't blood; it's Heinz Ketchup, and it's here to wish you a fang-tastic Halloween!
- P&G Keep Girls in School CampaignThe "Keep Girls in School" campaign is the brainchild of our team at Leo Burnett, meticulously conceived and brought to life by me and our creative minds in the team. The campaign serves as a powerful spotlight on a critical issue – a concerning statistic that approximately 2.3 crore girls in India are compelled to abandon their education annually during puberty due to the absence of adequate Period Education and access to Menstrual Hygiene products. Our creative approach involves delivering
- PanasonicPanasonic sought to unveil its cutting-edge OLED TV, showcasing its groundbreaking features in both TV and print formats. Given the competitive landscape and the project's pitch nature, we harnessed our expertise to transform the brief into a strategically impactful campaign. Collaboratively, we leveraged the star power of Bollywood's beloved icon, Ranbir Kapoor, aligning with the brand's vision and catering to the preferences of our target audience. Our approach encapsulated innovation, pre
- D&AD Behind The Smile Campaign'Behind the Smile' has been more than a campaign; it has been a movement, an expression of compassion, and a promise of support. It reminds us that the smiles we see on the outside don't always reflect the turmoil within. Among the various manifestations of depression, a lot of the cases involve what is known as 'masked' or 'smiling' depression. Our illustrations featured in print ads and posters acted as a perpetual reminder that beneath the smiles, profound pain might be concealed. Collabora
Work history
Associate Creative DirectorOgilvy
- IndiaFull Time
• Steered creative direction and strategy for brands including ICICI Lombard Insurance, Tata, Fevicol, Ashok Leyland, ensuring a consistent delivery of creative concepts.
• Collaborated closely with clients to understand their objectives, translating their vision into
effective advertising campaigns.
• Achieved impactful launches of both B2B and B2C campaigns for ICICI Lombard Insurance. Industry recognition and widespread digital circulation marked some campaigns as standout successes. Most notably, collaborated and brainstormed with the globally renowned advertising luminary, Mr. Piyush Pandey,
on the iconic Fevicol brand in India.
Associate Creative DirectorLeo Burnett
- IndiaFull Time
• Led creative direction for some of the industry's giants, including P&G, Oral-B, Shaadi matrimony, Pampers. Acted as the client-facing representative, cultivating strong relationships, understanding client needs, and translating them into successful creative solutions.
• Successfully led and executed a groundbreaking campaign for P&G Whisper and UNESCO to emphasise on the issue, that, about 23 million girls in India drop out of school every year, at the onset of puberty, because of the lack of Period Education &access to Menstrual Hygiene products.
• Overlooked and managed the visual identity, brand consistency, and creative strategy for these prestigious brands. Collaborated closely with cross-functional teams in India and Singapore, ensuring seamless execution of high-impact campaigns.
• Successfully led the acquisition of the prestigious P&G Whisper digital account, showcasing strategic thinking and persuasive client engagement.
• Played an instrumental role in client survey and testing campaigns, gathering valuable feedback and insights to refine creative strategies.
• Participated in client-facing interactions, presenting design concepts and incorporating client feedback into final deliverables. Maintained a thorough understanding of brand guidelines, ensuring design consistency across all campaign touch points.
• Managed a team of designers, art directors and copy writers fostering a collaborative environment, and mentoring team members to achieve exceptional results.
+ Show more
Awards
D&ADD&AD
Recipient of the D&AD Side Hustle/Shortlist Award, the 'Behind the Smile' campaign transcends traditional advertising. It is a movement rooted in compassion and a pledge of support, shedding light on the fact that external smiles often conceal inner turmoil. Focusing on the often-overlooked 'masked' or 'smiling' depression, this campaign features powerful illustrations in print ads and posters, serving as a perpetual reminder of the profound pain hidden behind smiles.
In collaboration with the Minds Foundation at Makani Creatives, the campaign is a catalyst for a more empathetic and understanding society. It goes beyond awareness, actively connecting those in need with an organisation dedicated to aiding individuals suffering from masked or smiling depression. The campaign also offers guidance on how to seek professional help from local mental health organisation's, emphasising the possibility of treatment. 'Behind the Smile' is a testament to the power of creative storytelling in promoting mental health awareness and support.K
K
Kyoorius AwardsKyoorius Awards
Recipient of the Kyoorius Award, the 'Behind the Smile' campaign transcends traditional advertising. It is a movement rooted in compassion and a pledge of support, shedding light on the fact that external smiles often conceal inner turmoil. Focusing on the often-overlooked 'masked' or 'smiling' depression, this campaign features powerful illustrations in print ads and posters, serving as a perpetual reminder of the profound pain hidden behind smiles. In collaboration with the Minds Foundation at Makani Creatives, the campaign is a catalyst for a more empathetic and understanding society. It goes beyond awareness, actively connecting those in need with an organisation dedicated to aiding individuals suffering from masked or smiling depression. The campaign also offers guidance on how to seek professional help from local mental health organisation's, emphasising the possibility of treatment. 'Behind the Smile' is a testament to the power of creative storytelling in promoting mental health awareness and support.+ Show more