I’m Pratik, a designer & art director based in the UK, with 9 years of experience, focusing on branding, identity, art direction, campaign design, and illustration. I am passionate about creating work that’s not only visually stunning but has a strong backbone of idea and strategy.
I'm dedicated to transforming brands through design solutions, crafting concepts, and tackling business challenges to help them thrive in the real world. I’ve worked on brands across categories
like fashion, FMCG, entertainment, tourism, not-for-profit, health, electronics and more.
My love for all things design has always kept me on my toes, kept me curious and kept me innovating. My ultimate goal is to craft disruptive conceptual design solutions and shareable creative pieces.
Work history
Senior DesignerOgilvy
- IndiaFull Time
• Provided conceptual design solutions and creative direction for brands like ICICI Lombard Insurance, Dr. Fixit, and Ashok Leyland. Consistently delivered designs across print ads, social media assets, and TV ads.
• Successfully launched a B2B and B2C campaign for ICICI Lombard Insurance, which enabled small business owners to access simple insurance solutions.
Senior designerLeo Burnett
- IndiaFull Time
• Led design and art direction for brands like Shaadi Matrimony and P&G's Whisper, Oral-B, and Pampers. Responsible for year-round communications and award-winning campaigns, reporting to the ECD. Built strong relationships with P&G leaders, overseeing client surveys and campaign testing.
• Created a successful campaign for P&G and UNESCO addressing menstrual hygiene issues, winning at the APAC Effie Awards.
• Managed a team of art directors and designers, providing guidance to ensure seamless project execution from briefing to client presentation, while also securing the P&G-Whisper digital account through a strategic social media plan and creative ideas.
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Awards
D&ADD&AD
Recipient of the D&AD Side Hustle/Shortlist Award, the 'Behind the Smile' campaign transcends traditional advertising. It is a movement rooted in compassion and a pledge of support, shedding light on the fact that external smiles often conceal inner turmoil. Focusing on the often-overlooked 'masked' or 'smiling' depression, this campaign features powerful illustrations in print ads and posters, serving as a perpetual reminder of the profound pain hidden behind smiles.
In collaboration with the Minds Foundation at Makani Creatives, the campaign is a catalyst for a more empathetic and understanding society. It goes beyond awareness, actively connecting those in need with an organisation dedicated to aiding individuals suffering from masked or smiling depression. The campaign also offers guidance on how to seek professional help from local mental health organisation's, emphasising the possibility of treatment. 'Behind the Smile' is a testament to the power of creative storytelling in promoting mental health awareness and support.K
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Kyoorius AwardsKyoorius Awards
Recipient of the Kyoorius Award, the 'Behind the Smile' campaign transcends traditional advertising. It is a movement rooted in compassion and a pledge of support, shedding light on the fact that external smiles often conceal inner turmoil. Focusing on the often-overlooked 'masked' or 'smiling' depression, this campaign features powerful illustrations in print ads and posters, serving as a perpetual reminder of the profound pain hidden behind smiles. In collaboration with the Minds Foundation at Makani Creatives, the campaign is a catalyst for a more empathetic and understanding society. It goes beyond awareness, actively connecting those in need with an organisation dedicated to aiding individuals suffering from masked or smiling depression. The campaign also offers guidance on how to seek professional help from local mental health organisation's, emphasising the possibility of treatment. 'Behind the Smile' is a testament to the power of creative storytelling in promoting mental health awareness and support.+ Show more