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Panasonic viera

True to the filmmaker’s vision
Panasonic's TVs are 'True to the filmmaker's vision'. I was brought in to help bring this concept to life for the brand's 2016 global campaign. The result was 'converging beams', a short film directed by netflix's Vanja Cenrjul. Some scenes were crafted to get the most out of the shot in 4K and mastered in HDR which told the story of two lovers on a journey to rebuild their relationship. Woven into the narrative were scenes crafted to visually explore the TV’s 4K Pro and HDR picture quality technologies, resulting in a picture both truly exceptional and ‘True to the Filmmaker’s Vision’.
Digital - Social - OOH - TV

Credits

Thiago Campos

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  • Creative Art Director
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  • Panasonic

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