Hello/Hola/Oi,
I'm Thiago, a Creative Art director with 14 years of experience in advertising. I'm a thinker, designer, leader and collaborator and my core expertise lies in digital and innovation.
My goal in advertising is to create ads with a strong visual impact and avoid trite solutions.
I love to spend my time with technology, photography, filmmaking, travelling, football, dogs, beer, rock'n'roll, helping people, playing video games and dancing Macarena, HEY!
Before joining Mccann, I had the honour to work with great professionals in some of the most famous digital and integrated creative agencies in London and São Paulo (Brazil); DM9DDB, R/GA, Mullen Lowe, AKQA, Geometry, Huge, McCann, F-Biz/WPP.
I have created successful and awarded work for some of the most well-known brands in the world. Among these brands you can find: Honda, Intel, Nike, Samsung, Panasonic, P&G, HSBC, Santander, Walmart, Unilever, Seat, GSK, LG Electronics, Stella Artois, Purina, TataCommunications, Hasbro, Mitsubishi, Zurich, Olympus, Milka, Sunglass Hut, Capital One, Band-Aid, InBev, Absolut, Telefonica and Puma.
Portfolio: www.thiago.uk
Linkedin: https://uk.linkedin.com/in/thitcampos
Projects
- TAM AirlinesYou've got an email and a discount to travel wherever you fancy. TAM Viagens, one of Brasil's major travel agencies, would like to increase its sales. Based on the insight that everyone get jealous when they get one vacation auto-reply e-mail we created a low-budget campaign in partnership with Brazil’s major e-mail providers by turning the auto-reply e-mail into an original and customized media. Both who sent and who received the auto-reply won exclusive discounts to travel and TAM Viagens seiz
- IntelThe amazing journey through the key stages of gaming history in one game To launch the Intel Ultrabook, a powerful notebook with multi-touch screen features, we created a game that offers a journey through the key eras of gaming history. The plot: villains of classic old-school games wanted revenge for having been forgotten, so they kidnapped the gamer who had to play his way out through four different levels: 8 bits, 16 bits, 64 bits and today's many bits. We added a twist to the last level: it could only be played on the Intel Ultrabook.*Site of the Day - FWA *Case of the Month - Contagious Magazine Social - Advergame - Digital - TV - Mobile - Print
- Panasonic vieraTrue to the filmmaker’s vision Panasonic's TVs are 'True to the filmmaker's vision'. I was brought in to help bring this concept to life for the brand's 2016 global campaign. The result was 'converging beams', a short film directed by netflix's Vanja Cenrjul. Some scenes were crafted to get the most out of the shot in 4K and mastered in HDR which told the story of two lovers on a journey to rebuild their relationship. Woven into the narrative were scenes crafted to visually explore the TV’s 4K Pro and HDR picture quality technologies, resulting in a picture both truly exceptional and ‘True to the Filmmaker’s Vision’. Digital - Social - OOH - TV
- Rexona /Sure - For Everyday AthletesFor everyday athlete My first campaign in the land of the Queen to the world. I developed this project for Rexona/Sure as a freelancer at R/GA London. It was the creation of a new concept for the Rexona brand for the next three years that was launched during the Brazilian Olympics. We used the concept that people unknowingly practice sports every day when they move.We had the idea of making them feel like real Olympians by turning their everyday tasks into real sports activities. With this concept, we created the digital campaign, prints, OOH and TV adverts. The project was implemented across the world and each local market created its own version "For everyday athletes". Digital - Social - Print - Mobile - OOH
- Bank Itaú - New APPHow the new app will transform wherever you are into an Itaú branch. Itaú is the largest Latin American bank and one of the largest banks on the planet. We were asked to create a simple tutorial video to show how people could use the new Itaú mobile APP. We not only did that, but we also showed when they could use it. To do this we created a new visual concept that illustrates that every time you click on Itaú's mobile APP, wherever you are, the place will become a branch of Itaú Bank made exclusively for you. *Case of the Day - Computer Arts Digital - TV - Social
- Honda CR-VThe first navigable and drivable website ever. To launch the brand new Honda CR-V 2009 we created a breakthrough website that allowed for the first time the user to navigate through it by virtually driving the Honda CR-V. So, instead of simply using the mouse you could explore all the content in a more interactive and funnier way. On top of that, the user was also able to interact with the new Honda CR-V in many ways including the first ever 360° view of both the interior and the exterior of the car. *Site of the Day - FWA TV - Digital - Experience
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Work history
Creative Art Director
London, United KingdomFull Time
Creative Art Director
- London, United KingdomFreelance
London - AKQA, R/GA, Brave, McCann, MullenLowe, Huge, WCRS, Geometry.
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Skills
- Fashion
- Advertising
- Film
- Art Direction
- Digital
- Design
- Creative Direction
- Online Campaigns
- Outdoor Campaigns
- Print Campaigns
- TV Campaigns
- Office
- Photoshop
- Social Campaigns
- Advergames
Awards
The FWA
The FWA
2015 - Intel, GameHero - Public Votes
The FWA Mobile
The FWA Mobile
2015 - Guaran+ Show more