You've got an email and a discount to travel wherever you fancy.
TAM Viagens, one of Brasil's major travel agencies, would like to increase its sales. Based on the insight that everyone get jealous when they get one vacation auto-reply e-mail we created a low-budget campaign in partnership with Brazil’s major e-mail providers by turning the auto-reply e-mail into an original and customized media. Both who sent and who received the auto-reply won exclusive discounts to travel and TAM Viagens seized the moment of jealousy to turn it into a new sale opportunity.
*Shortlist Cannes 2014 MediaDigital - Social