My first campaign in the land of the Queen to the world. I developed this project for Rexona/Sure as a freelancer at R/GA London. It was the creation of a new concept for the Rexona brand for the next three years that was launched during the Brazilian Olympics. We used the concept that people unknowingly practice sports every day when they move.We had the idea of making them feel like real Olympians by turning their everyday tasks into real sports activities. With this concept, we created the digital campaign, prints, OOH and TV adverts. The project was implemented across the world and each local market created its own version "For everyday athletes".