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Pancreatic Cancer Action - Charity

Raise awareness of the fact that only 3% of pancreatic cancer patients survive, making it the 5th biggest cancer killer.

The idea was frighteningly simple. That when you find out you have pancreatic cancer you find yourself wishing the unwishable.

Over £1M in earned media was generated. The campaign was picked up by every major newspaper and was featured on ITV, BBC Newsnight, The Wright Stuff and Sky News every hour for a day. The client was invited to Westminster to address MPs, and secured a meeting with Jeremy Hunt, the Health Secretary. The campaign resulted in 27% of people being familiar with the campaign, and y.o.y. donations more than doubled.

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