Paramount Pictures: Mother!

Dark, gripping and full of jumps, Mother! Was hailed by the critics as a confusing success. The daddy of all projects for XYi in 2018 saw the team create bespoke digital out of home concepts which were used globally, alongside localisation of character one sheets, title treatments and an outdoor campaign. Never ones to be scared of the challenge ahead, we tackled all localised formats with the killer instinct that the film deserved.