Parents+
How do we refresh an established brand that combines coaching for parents, with services that meet families’ basic needs?
About
Made during my time with Wolf&Player, Parents+ is a branch of the Bernard Van Leer Foundation and combines early-years-focused coaching activities for parents and caregivers with at least one other service to meet a child’s and/or parents’ basic needs.
Using insights from behavioural science to improve impact they seek to engage with policymakers, civil society and other stakeholders to build policy structures whilst creating key programmes directed at specific vulnerable populations.
Opportunity
Refresh the Parents+ brand.
Outcome
A refreshed brand that places onus on the support and guidance that Parents+ provides.
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For more information check the project page on my site: nb-d.co.uk/parents
Project Tags
Companies
Wolf&Player
- Design
