Paris Hilton Fragrances | Rush Collection

I had an incredible time crafting this multi-platform experience for Paris Hilton fans around the world. Paris is an incredibly talented and hard working #BossBabe. We've worked together on four campaigns and I can't wait for the next one. Live action video, some pretty creative VFX, and photography all came together to capture the essence of a fragrance and what the world of Paris Hilton might look like inside an actual perfume bottle. Paris’ own social media posts boosted them with BTS pictures and videos before and during the launch while broadcast and various digital placements were the primary draw. The campaign extended even further through online give-aways and a five stop international appearance tour that brought music and fragrance together with live Paris Hilton DJ sets.