Jonny Zeller is a Film Director, Founder, and Storyverse Architect.
A lot of people can come up with great ideas. Jonny Zeller can do that with the best of them, but he also has the resources to actually bring just about any crazy idea to life. Toss in his curated network of best in class actors/musicians/influencers, and it’s hard not to want to jump on board.
And while it’s difficult to describe his work within the confines of a single genre, the soul of his vision, and more importantly the way he brings them to life, does have a common thread: 360 storytelling. If there’s a tale to be told, he’s already thinking of how to tell it through video, photo, NFTs, out-of-home, Snap/IG/FB/TikTok, experiential activations... and whatever’s coming out the day after tomorrow.
When he’s not on the other side of the world crafting campaigns, you can probably find him hitting jumps on his snowboard, scuba diving (hopefully with no sharks around), or hunting down the best food in LA. If you ask nicely, he’ll probably share some of his secret spots…
Projects
- Dialpad | Failed AI AuditionsCreative Ideation | Commercial | Social Content It’s not always about features and benefits. Sometimes the best consumer conversations are sparked by subtlety in advertising. That turned out to be the case with our Failed AI Auditions campaign. The goal was to authentically integrate product features into an unexpected lighthearted comedic campaign for a tech brand. A series of “Audition tapes”, subtly branded microsite full of failed “wanna-be” headshots, and come clever infographics
- SCARS | Short Film + Storyworld“Scars” was originally written as a response to a reddit.com writing prompt. The original prompt was simple: You live in a world where each lie creates a scar on the liar's body. The bigger the lie, the deeper and larger the mark. One day, you meet someone that only has one scar; it is the biggest one you have ever seen. Created with limited resources and clearly defined IP, the SCARS short film is one small piece within a multi-faceted juggernaut with the potential to sit at the forefront of t
- Paris Hilton Fragrances | Rush CollectionI had an incredible time crafting this multi-platform experience for Paris Hilton fans around the world. Paris is an incredibly talented and hard working #BossBabe. We've worked together on four campaigns and I can't wait for the next one. Live action video, some pretty creative VFX, and photography all came together to capture the essence of a fragrance and what the world of Paris Hilton might look like inside an actual perfume bottle. Paris’ own social media posts boosted them with BTS pictur
- Crossfire: Sierra Squad Game Release TrailerCreated for the Sony PlayStation VR2 headset, the new teaser merges live action with gameplay and was shot using virtual production on an LED Volume wall. This was my first time working with a Virtual Production setup, and it deserves every ounce of the hype I’d been hearing. It brought a sense of immediacy and tangibility to the process that you just can't get with green screens. It’s a different way of thinking, and it took a little time for me to adjust how I approached the project. ARwall’
- Kia | Faster Forward EV9The 45 second EV9 launch spot takes a heart-warming road trip with a father and daughter as they reconnect with the help of some of the unique features of their EV9. I absolutely love New Zealand and working with the team at REEL FACTORY. Getting the chance to go back there and direct a broadcast campaign for the launch of the new EV9 electric SUV was a blast. Shot over the course of two days, we trekked all throughout the north island of NZ. Wherever we pointed the camera, just looked stunning
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Skills
- Project Management
- Directing
- Transmedia Storytelling
- Creative Direction
- Immersive Experience
- Campaign Execution
- Screenwriting
- Brand Storytelling
- Client Management
- Agency Communications
Education
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Bach. Mass MediaUniversity of Colorado, Boulder
- Boulder, United States
Awards
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Silver AwardTelly Awards
Gymboree | A season of Moore w/Mandy MooreT
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Gold AwardTelly Awards
Red Bull | Wakeboards & Waterslides+ Show more