Dialpad | Failed AI Auditions

Creative Ideation | Commercial | Social Content It’s not always about features and benefits. Sometimes the best consumer conversations are sparked by subtlety in advertising. That turned out to be the case with our Failed AI Auditions campaign. The goal was to authentically integrate product features into an unexpected lighthearted comedic campaign for a tech brand. A series of “Audition tapes”, subtly branded microsite full of failed “wanna-be” headshots, and come clever infographics populated the social media feeds of our targeted audience across pulling in 300,000+ views. We were also pretty thankful to be honored at the Webby’s in the same category as some massive campaigns.