Park National

  • Michael Mason
Branding for Park National, a creative agency in Montréal, Canada.
The Acheulean hand-axe—known as the first tool crafted by early humans, stands as Park National's lead signifier. The illustration is boldly complex, while on a deeper level, it tells a story of innovation & applied creativity. Reinforced with a wordmark & monogram of a timeless asesthetic, the brand's visual language communicates the agency's thoughtful, thorough and innovative approach to their work.
Role: Design + Direction
Client: Park National