Parkinson's UK - This is Parkinson's

Around Christmas, we used digital out-of-home posters to highlight Parkinson’s lesser-known symptoms. Almost 90% of the public is only aware of tremors – ignoring the wide variety of other symptoms that affect most people with the disease. To tackle this, we turned common Christmas classics such as mince pies and crackers into tasteless, stone-like objects to highlight the loss of strength and taste among other lesser-known symptoms of Parkinson’s.