Fenton Saward
Available

Fenton Saward

CreativeLondon, United Kingdom
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Emma Griffiths
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Fenton Saward
Available

Fenton Saward

CreativeLondon, United Kingdom
About me
Creative with 5+ years experience in the creative advertising industry :)
Projects
  • Hyundai - The Dawn of a New Hyundai
    Hyundai - The Dawn of a New HyundaiFor this brief we were faced with a difficult task, telling people they were saying something wrong. In the UK we pronounce Hyundai a little differently from everyone else, so that's why we used technology in a humorous and light-hearted way to get the correct pronunciation across.  For this 360-degree campaign, we created radio ads and social posts and we also created websites for the fake businesses featured in the film. These all can be clicked through to the Hyundai website. It's the dawn
  • Hyundai - Transforming the World with Film
    Hyundai - Transforming the World with FilmFilm has the power to change your world. It takes you to somewhere new, whether that’s a different planet or a different moment in time. Making use of IONIQ 5’s Vehicle-to-Load (V2L) technology, that lets the car power other appliances, this series of idents for Film on 4 begin with technicians plugging a projector into the IONIQ 5 and pointing it out of the passenger window. The car then sets off on a journey to transform the streets with projections inspired by different genres of film.
  • Parkinson's UK - This is Parkinson's
    Parkinson's UK - This is Parkinson'sAround Christmas, we used digital out-of-home posters to highlight Parkinson’s lesser-known symptoms. Almost 90% of the public is only aware of tremors – ignoring the wide variety of other symptoms that affect most people with the disease. To tackle this, we turned common Christmas classics such as mince pies and crackers into tasteless, stone-like objects to highlight the loss of strength and taste among other lesser-known symptoms of Parkinson’s.
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Projects credited in
  • Hyundai Scrappage
    Hyundai ScrappageThis brief from Hyundai required a simple and bold creative that could be used to promote the brand's Scrappage scheme across different channels.
Work history
    I
    I
    CreativeInnocean Worldwide UK
    London, United KingdomFull Time
    School of Communication Arts 2.0 logo
    School of Communication Arts 2.0 logo
    StudentSchool of Communication Arts 2.0
     - London, United KingdomFull Time
Skills
  • Art Direction
  • Concept Generation
  • Ideas Development
  • Adobe Photoshop
  • Abobe Illustrator
  • Copywriting
  • Creative Strategy
Education
    School of Communication Arts 2.0 logo
    School of Communication Arts 2.0 logo
    AdvertisingSchool of Communication Arts 2.0
     - London, United Kingdom