Hyundai - The Dawn of a New Hyundai

For this brief we were faced with a difficult task, telling people they were saying something wrong. In the UK we pronounce Hyundai a little differently from everyone else, so that's why we used technology in a humorous and light-hearted way to get the correct pronunciation across.  For this 360-degree campaign, we created radio ads and social posts and we also created websites for the fake businesses featured in the film. These all can be clicked through to the Hyundai website. It's the dawn of a new Hyundai.