ParkPlay

What is ParkPlay? ParkPlay is a Sport England backed organisation that delivers fun and games for the whole family, in parks across the UK. ParkPlay provides free Saturday morning sessions filled with activities that bring together people from all corners of the community, through the power of play. In a post-lockdown society, ParkPlay is changing lives as they reconnect people of all ages and backgrounds. The Brief ParkPlay came to NewEdge in need of ongoing brand & marketing support, to help them build the ParkPlay brand, grow to more parks across the UK and drive attendance to their sessions. The team are focused on creating an inclusive and accessible space for local communities, and so required support in telling their story to their audience through their website and social channels. What we got up to... We’ve delivered ongoing Brand & Design support to ParkPlay, as they’ve grown to more and more parks in the UK. We’ve provided strategic advice, as well as graphic design support, asset production, animated video content and updates to their existing website.